logo / identity
A brand communicates your company or product's personality to the audience and distinguishes you from the competition. I can help fill in the gaps in your brand story, whether you're starting from scratch or need an identity to accompany an existing logo.
print / infographics / merchandise / packaging / web
I design across many mediums in order to ensure a cohesive image for your product or business. If you already have brand guidelines or a style guide, great! If not, I will look at the materials you do have, and create something new that conveys your brand or product's personality and message.
I start out researching the purpose, history and context of the product or company, and listening to stories, thoughts and concerns of the client.
Next, I strategize and clarify the purpose of the project, and make sure the goals are on target.
The project proposal will include deliverables, a timeline and an estimate, in order to ensure everyone is on the same page.
Using everything that has been gathered and defined, I will start sketching and refining until I arrive at a variety of options.
This step will be revisited in order to refine and develop the concept.
The presented options will be sent for review, and we will discuss any changes needed before reaching final approval.
Once the design has been approved, I will create all final assets and materials, as determined in the project scope.