dna kit concepts

identity / merchandise / display

Brooks reached out to Catalyst to educate customers about their DNA shoe technology. For our first round, we were inspired by traveling snake oil salesmen and science class. I worked on these two initial concepts, including the logo and accompanying look and feel, and all materials, from the displays to educational materials and merchandise.

 

dna kit final

merchandise / display

The final round of merchandise was based on a rock and roll themed poster provided by Brooks in-house department. I created supporting graphics from elements found on the poster, to use for the custom product presented.

 

mixed merch

packaging / merhandise / display

These are some of my favorite designs created for a variety of other projects with Brooks.